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We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! • We’d love to hear from you! •

Retail Partner Insights

Store Name & Location*

1. What changes are you seeing in what customers are buying in the snack aisle compared with a year ago? (choose all that apply)

A) Buying primarily what’s on sale

B) Buying more local/Canadian products

C) Buying unique/innovative flavours

D) Buying healthier snack options

Other

Comments:

2. Are shoppers becoming more or less price-sensitive in the snack category?

A) Much more price sensitive

B) Somewhat more price sensitive

C) About the same

D) Somewhat less price sensitive

E) Much less price sensitive

F) Not sure/haven’t noticed a change

3. Which of Covered Bridge snack products are gaining the most momentum right now, and what do you think is driving their success?

A) Potato Chips

B) Popcorn

C) Chick Pea Chips

D) Tortillas

Comment:

4. What are shoppers responding to most right now?

A) New flavours

B) Healthier ingredients

C) Local products

D) Premium products

E) Value pricing

F) Larger formats

Other

Comment:

5. What types of promotions are most effective in driving incremental snack sales in your store?

A) Multibuy discount

B) EDLP

C) BOGO

Other

6. Does your sales representative regularly make you aware of:

A) New Products

B) New Flavours

C) Promotions

D) Our full product assortment

Comments:

7. How often does your sales representative visit or connect with you?

A) Weekly

B) Bi-weekly

C) Monthly

D) Less than once a month

Other

8. On a scale of 1-10, do you feel they understand your store's needs and bring you relevant ideas and opportunities? (Ex: 1 – never ask questions or suggest new products, 10 – Always checking in to make sure we have what we need and offer new products)

9. On a scale of 1-10, how would you rate the service and support you receive from your Covered Bridge sales representative? (Ex: 1 = terrible service, 10 = excellent service)

10. Provide any other comments or feedback you wish to share about our products and service you receive from our DSD team.

Your Feedback matters

We’d love to hear from you! As a valued retail partner, your feedback helps us better understand what’s happening in the snack category and how we can continue to improve our products, service and support. Please take a few minutes to complete our short survey—your insights are incredibly valuable to our team!

Better Insights

Help us understand what's working and what's not.

Stronger Partnerships

Your feedback helps us understand the customers better and support your success.

A Tastier Future

Together we can keep bringing great snacks to your shelves.

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